Brand Story
About Us
LostLogicCo started with a simple, personal need.
We always wanted to buy well-designed, comfortable, and affordable T-shirts for myself and my family, pieces that felt thoughtful, wearable, and made to last. Over time, we found ourselves paying more simply because prices continued to rise. That disconnect is what pushed me to create LostLogicCo.
The idea was straightforward: to offer excellent quality products, meaningful designs, and keep prices affordable, without cutting corners where it matters. We explored the idea on Etsy but quickly realized that platform fees made it difficult to control pricing while maintaining fair and transparent profit margins.
We also noticed that many brands raise prices first and then rely on frequent discounts to attract customers. That approach never felt right to me. At LostLogicCo, pricing starts with fairness, not markups. Prices stay as close to the actual cost as possible from the beginning, so customers do not need to wait for sales to feel like they are getting a fair deal.
Without a large budget, we decided to build everything from scratch. From building the website to designing products, managing listings, marketing, and customer support, everything happens in-house. Even small decisions, like choosing not to add branded neck labels, were intentional steps to keep costs low so customers do not pay extra for things that do not add real value.
To ensure consistent quality without overproduction, we rely on print-on-demand methods, including professional DTG and DTFlex printing, through a trusted fulfillment partner. This approach allows us to focus on durability, comfort, and print accuracy while avoiding waste and unnecessary overhead.
LostLogicCo is proudly based in Canada and built with honesty at its core. The brand operates independently, without investors or mass production. At its core, it reflects a commitment to fairness, quality, and making everyday apparel accessible again.
What We Stand For
- Designed with real people and real budgets in mind.
- Quality materials without unnecessary markups.
- Honest pricing, even when it means smaller margins.
- Independent, self-funded, and built from the ground up.
- Thoughtful designs made for everyday wear, not just for selling.